Bidder
Bidder is the strategy with which we make our bids to display the ads for our clients, by receiving the information about a user from the DMP, which will be treated as a user that should receive ads, and then planning, together with machine learning, the bid that must be given to win the auction and the advertising actually appearing to the user.
This step also involves the budget available and how it will be invested in the bidding strategies. All this happens through programmatic real-time media buying auctions (Real-Time Bidding) with various practices, such as:
Through these technologies, we are able to deliver an auditable, high-quality inventory.
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