DMP – Data Management Platform
DMP is a platform used to collect and manage data. In order to adapt according to the requirements of the business, we created our own DMP and brought it to life through artificial intelligence.
It enables fast and centralized integration of data, assigning the user’s navigation behaviour, as well as the measurable success to define in our auction strategy whether the user is at the moment of purchase or indecisiveness. With Blue’s technology, it will be possible to understand the purchasing behaviour of each user who visits the site, avoiding excessive exposure and ensuring a satisfactory experience.